Stages of Public Response to Public Relations Campaigns
*Creating awareness.
*Interaction
*Practical Application
*Publishing.
*Attention
Elements of Successful Media Discourse
*Clarity
*Coherence
*Target audience.
“How do I plan an effective media campaign?”
The seven elements of a professional media campaign plan
Pillars of the Media Campaign:-
*Vision.
*One format
*Duration.
*Integration.
Types of Media Campaigns
How do I market my media campaigns?
Acquired skills:-
*A graduation certificate from the institute.
Basic requirements:-
* University degree with preference in the field of media.
* Less than a university degree with a sincere desire to develop oneself.
Course Description
With the growth of the business sector and commerce, the job interview has become a crucial factor that may result in the selection of the suitable or unsuitable person for a contract or work project. Therefore, businessmen need to have sufficient knowledge about the etiquette and protocol of the business world and job interviews to ensure dealing with the highest level of professionalism. The slightest mistake in behavior can delay or fail a contract or business deal.
The Course Objectives
The course aims to provide participants with the scientific concepts, fundamental principles, and practical skills in the field of protocol, etiquette, and public relations in the business sector.
The topics of the course
* General concepts of society etiquette and business elite etiquette.
* The general concept of etiquette and protocol and their importance in the business field.
* The principles and rules of protocol and etiquette.
* The ideal definition of businessmen from an etiquette perspective.
* International rules for business etiquette in meetings and interviews.
Meeting or Interview Etiquette:-
*Greetings and Introductions.
*Visual communication and its types.
*Business Card (Personal Identification Card).
*Telephone etiquette
Handshake.
*Etiquette of receiving clients, guests, accompanying them, and welcoming them.
*The External Appearance and Its Relation to the Success of the Task.
* Etiquette of dealing with managers, employees, and clients.
* Speaking skills and discussion techniques.
*Good listening skills.
*The optimal approach to managing meetings and arranging seating.
*Preparing and planning for official visits
*The rules of etiquette and protocol in official banquets and receptions
*The rules of using modern technology and communication methods (phones, emails, correspondences…).
*General elegance and lifestyle (international elegant lifestyle)
*Characteristics of a stylish person.
*General manners.
*Etiquette of invitations and behavior in restaurants.
*International rules of table etiquette and its types.
*Etiquette of formal dining.
*Etiquette followed in business meals.
*Etiquette followed in restaurants.
*Table manners.
*Table setting.
General etiquette and behavior.
*Proper etiquette in elevators.
*Proper etiquette in using stairs.
*Entering and exiting a car or doors.
*The basics of first impressions.
*Body language (negative and positive).
Acquired skills:-
*Graduation certificate from the institute