The Course Title is “Strategic Planning for Media Content” in English.

*Determining the productivity foundations

*Distributing the weekly broadcast shares based on productivity foundations

*Distributing job shares to production units

*Preparing the general framework for production units

*Preparing a matrix of goal subjects

*Planning the production units

*Planning the episodes

*preparing the weekly broadcast schedule

Challenges Facing Strategic Planning for Media Content.

*The intellectual problems.

*The administrative problems.

*The financial problems.

Acquired skills:-

*Certificate of graduation from the institute

*PDF copy of the course presentation.

Planning Public Relations Campaigns

The basic requirements:-

*A university degree in media, management, or marketing.

*shallow experience in public relations.

Course Description

“To communicate effectively with others, you must realize that we are all different in the way we perceive the world, and use this understanding as a guide to communicate with others.” – Rumi Roland.

This statement indicates that public relations is the creative blend of communication, presentation, persuasion, and negotiation skills, not just for the sake of creating a good image, but to increase market share and mentality of institutions in a world full of conflicts, problems, and competitions where public relations can be a lifeline for institutions to build their successful mental image. This course will put participants on the beginning of the road to professionally and creatively plan public relations campaigns.

Course Objectives

By the end of the course, participants will be able to:-

* Understanding public relations and its importance.

*Understand the characteristics of public relations.

*Understand and develop public relations campaigns.

*Understanding the different stages of planning public relations campaigns.

*To be able to launch a successful media campaign.

Course Topics

* Definition of Public Relations.

* The common and different aspects in the definitions of public relations.

*Public Relations (PR) Objectives.

* The three paths of public relations (abbreviated)

* Building a new relationship

*Correcting a wrong mental image.

* Enhancing the existing mental image.

*Nature of identity: characteristics and features.

* The relationship between identity and public relations.

*Relationship between marketing and public relations.